Effective Date: 7/16/2026
These Referral Partner Program Terms and Conditions govern participation in the PNW Critters Dog Boarding Referral Partner Program. By applying for, joining, or participating in the program, you agree to follow these terms.
PNW Critters may approve, decline, suspend, or remove any referral partner at any time.
PNW Critters offers small-scale farm dog boarding in Brush Prairie, Washington, near Vancouver, WA and the greater Portland area.
The Referral Partner Program rewards approved partners for referring qualified new dog boarding clients to PNW Critters.
This program is intended for trusted referral partners such as dog trainers, groomers, dog walkers, pet photographers, pet sitters who do not offer boarding, local pet businesses, creators, and other people or businesses with access to good-fit dog owners.
The goal of the program is to introduce PNW Critters to responsible dog owners who are looking for safe, home-style, small-scale farm dog boarding.
“PNW Critters” means the dog boarding business operating through PNWCritters.com.
“Referral Partner” means an individual, business, or organization approved by PNW Critters to participate in the referral program.
“Preferred Partner” means a select referral partner approved by PNW Critters for an increased commission rate.
“Referred Client” means a new dog boarding client referred to PNW Critters by an approved Referral Partner.
“Qualified Referral” means a referred client who meets all eligibility requirements in these terms.
“Eligible Boarding Revenue” means completed and paid dog boarding revenue from a qualified referred client, excluding taxes, discounts, refunds, credits, third-party platform fees, tips, damage reimbursements, vet reimbursements, unused deposits, product purchases, gift cards, and any non-boarding charges.
“First $1,000 in Eligible Boarding Revenue” means the first $1,000 in eligible completed boarding revenue paid by the referred client within the qualifying period.
“Qualifying Period” means the first 12 months after the referred client’s first completed paid boarding stay, unless PNW Critters approves a different period in writing.
Approved standard Referral Partners earn 15% commission on the referred client’s first $1,000 in eligible completed boarding revenue.
The maximum standard commission is $150 per qualified referred client.
Select Preferred Partners may qualify for 20% commission on the referred client’s first $1,000 in eligible completed boarding revenue.
The maximum preferred partner commission is $200 per qualified referred client.
Preferred Partner status is not automatic. PNW Critters may approve Preferred Partner status based on referral quality, number of successful referrals, professionalism, relationship strength, and business fit.
Example 1: A standard partner refers a new client who completes $300 in eligible boarding revenue. The commission is 15% of $300, which equals $45.
Example 2: A standard partner refers a new client who completes $1,000 in eligible boarding revenue within the qualifying period. The commission is 15% of $1,000, which equals $150.
Example 3: A preferred partner refers a new client who completes $1,000 in eligible boarding revenue within the qualifying period. The commission is 20% of $1,000, which equals $200.
Example 4: A referred client spends more than $1,000. Commission only applies to the first $1,000 in eligible boarding revenue unless PNW Critters approves a separate written agreement.
A referral qualifies for commission only if all of the following are true:
The referred client is new to PNW Critters.
The referred client has not previously booked, inquired, completed a meet-and-greet, contacted PNW Critters directly, booked through Rover, or otherwise appeared in PNW Critters records before the referral.
The referral is tracked before the first completed booking.
The referred dog is approved by PNW Critters as a good fit.
The referred client completes and pays for at least one dog boarding stay.
The booking is not canceled, refunded, disputed, charged back, or left unpaid.
The referral complies with these terms.
PNW Critters makes the final decision on whether a referral qualifies.
Referral commissions apply only to new clients.
A referral is not eligible if the client has previously contacted, booked, stayed with, or been introduced to PNW Critters before the referral was submitted.
A referral is not eligible if the client was already in conversation with PNW Critters through text, email, phone, website form, Rover, social media, Google Business Profile, or any other channel before the referral was made.
If there is a dispute about whether a client is new, PNW Critters will make the final determination based on available records.
Commission is calculated per referred client household, not per dog.
If a referred client has multiple dogs, eligible boarding revenue from that client’s household may count toward the first $1,000 in eligible boarding revenue.
A partner may not receive separate $1,000 commission caps for multiple dogs from the same household unless PNW Critters approves an exception in writing.
Referrals may be tracked by referral link, referral code, form submission, written note, email, text confirmation, or another method approved by PNW Critters.
To receive commission, the referral must be clearly connected to the Referral Partner before the referred client completes their first booking.
The referred client should mention the Referral Partner’s name, business, referral code, or use the approved referral link when contacting PNW Critters.
If a referred client forgets to mention the partner, the partner must notify PNW Critters within 7 days of the client’s first inquiry. Late referral claims may be denied.
PNW Critters is not responsible for untracked referrals, missing referral codes, broken links, incorrect links, deleted cookies, browser privacy settings, or clients who fail to identify the Referral Partner.
Only one Referral Partner can receive commission for a referred client.
If multiple partners claim the same referred client, PNW Critters may choose the partner who first made a properly tracked referral.
If the referred client identifies a specific partner as the source of the referral, PNW Critters may use that information to determine attribution.
PNW Critters has final authority over referral attribution.
Commission is earned only after the referred client completes and pays for an eligible boarding stay.
Commission is not paid when a client merely submits an inquiry, schedules a meet-and-greet, requests dates, joins a waitlist, or begins a booking conversation.
Commission may be paid monthly, after the end of the month in which the eligible stay is completed and paid in full.
PNW Critters may delay payment if there is a refund risk, payment dispute, chargeback, unresolved client issue, or suspected violation of these terms.
Referral Partners must provide accurate payment information before commission can be paid.
PNW Critters may pay commissions by Paypal or dog boarding credit.
Referral Partners are responsible for keeping payment details current.
PNW Critters is not responsible for payments sent to incorrect payment information provided by the Referral Partner.
Referral Partners are independent contractors for tax purposes.
Referral Partners are responsible for reporting and paying any taxes related to referral commissions.
PNW Critters may require a completed W-9 or other tax documentation before issuing payment.
PNW Critters may withhold payment until required tax documentation is provided.
If required by law, PNW Critters may issue a 1099 or other tax form.
Commission is not earned on canceled, refunded, disputed, charged back, or unpaid bookings.
If commission has already been paid and the related booking is later refunded, charged back, disputed, or reversed, PNW Critters may deduct that amount from future commissions or request repayment.
If a partial refund is issued, commission may be recalculated based on the final eligible amount retained by PNW Critters.
Commission is calculated on eligible completed boarding revenue after discounts, credits, and refunds.
Unused deposits do not qualify as eligible boarding revenue.
Gift card purchases do not qualify as eligible boarding revenue until the gift card is redeemed for an eligible completed boarding stay.
Discounts, credits, promotional offers, partner offers, service credits, and coupons reduce eligible boarding revenue for commission purposes.
Bookings made through Rover or any other third-party marketplace are not eligible for referral commission unless PNW Critters approves the referral in writing.
Referral Partners may not attempt to bypass, manipulate, or interfere with third-party platform rules.
PNW Critters may require direct booking through PNWCritters.com, text, phone, or another approved direct booking channel for referral tracking.
PNW Critters is selective about the dogs accepted for boarding.
A dog may be declined for any reason related to safety, temperament, behavior, health, household fit, availability, legal requirements, or business judgment.
Referral Partners must not promise that a dog will be accepted.
Referral Partners must not promise availability, pricing, special treatment, emergency boarding, or guaranteed approval.
Common reasons a dog may not be a good fit include aggression, serious bite history, unsafe behavior around dogs or people, severe escape risk, unmanaged anxiety, destructive behavior, medical needs outside the scope of care, or other concerns determined by PNW Critters.
No commission is owed if the referred dog is not accepted or does not complete a paid stay.
Referral Partners must represent PNW Critters honestly, professionally, and accurately.
Referral Partners must not make false, misleading, exaggerated, or unsupported claims.
Referral Partners must not pressure clients to book.
Referral Partners must not send unsafe, inappropriate, aggressive, or clearly unsuitable dogs in order to earn commission.
Referral Partners must not damage the reputation of PNW Critters, its clients, its animals, its property, or its business.
PNW Critters may remove any partner whose conduct creates risk, confusion, complaints, or reputational harm.
Referral Partners may describe PNW Critters using accurate language such as:
PNW Critters offers small-scale farm dog boarding near Vancouver, WA.
PNW Critters is located in Brush Prairie, WA.
PNW Critters offers home-style dog boarding in a farm setting.
PNW Critters may be a good fit for dog owners looking for a calmer alternative to a crowded kennel.
Dogs are reviewed for fit before booking.
Photo updates and regular outdoor time may be part of the boarding experience.
Referral Partners may not change the service description in a way that creates inaccurate expectations.
Referral Partners may not claim or imply:
That PNW Critters accepts every dog.
That boarding is guaranteed.
That emergency boarding is guaranteed.
That PNW Critters is a veterinary facility.
That PNW Critters provides veterinary supervision.
That PNW Critters is the cheapest boarding option.
That PNW Critters is better than a named competitor based on unsupported claims.
That PNW Critters has certifications, licenses, insurance, staff, facilities, or credentials unless PNW Critters has provided that exact claim in writing.
That a client will receive a discount unless PNW Critters has approved the discount.
That a dog will have unrestricted access to farm animals.
That all dogs are off leash.
That PNW Critters is located in Portland or Vancouver instead of Brush Prairie.
That the Referral Partner is an employee, agent, owner, or official representative of PNW Critters.
Referral Partners must clearly disclose their relationship with PNW Critters whenever they recommend, promote, post about, review, link to, or refer people to PNW Critters in a context where they may earn a referral reward.
The disclosure must be clear, easy to notice, and close to the recommendation or referral link.
The disclosure must be made before or at the time of the recommendation. It should not be hidden at the bottom of a page, behind a link, only in a profile bio, or buried among unrelated hashtags.
Acceptable disclosure examples include:
“I may earn a referral reward if you book with PNW Critters through my link.”
“I’m a PNW Critters referral partner and may receive compensation if you become a client.”
“Referral partner disclosure: I may earn commission if you book dog boarding with PNW Critters.”
For short social posts, a clear disclosure such as “Paid referral partner” or “I may earn a referral reward” should appear in the post itself.
Referral Partners must make honest recommendations based on their actual experience, knowledge, or good-faith opinion.
Referral Partners must not create fake testimonials, fake endorsements, fake reviews, fake social proof, or misleading client stories.
Referral Partners may promote PNW Critters on social media if the promotion is accurate, respectful, and compliant with these terms.
Referral Partners must disclose the referral relationship in any post, story, reel, video, caption, comment, group post, or direct promotion where they may earn compensation.
Referral Partners may not use misleading hashtags, fake scarcity, fake discounts, fake reviews, or unapproved claims.
Referral Partners may not imply that PNW Critters sponsored a post unless PNW Critters approved the post.
Referral Partners may not use photos, videos, names, dogs, client images, farm images, logos, or other assets owned by PNW Critters unless those materials are approved for partner use.
Referral commissions are for qualified client referrals only. They are not payment for reviews.
Referral Partners may not offer money, discounts, gifts, services, credits, or any other incentive in exchange for a Google review or any review on another platform.
Referral Partners may not ask people to leave fake reviews.
Referral Partners may not post reviews on behalf of clients.
Referral Partners may not create multiple reviews, misleading reviews, competitor attacks, or reviews from people who did not have a genuine experience with PNW Critters.
Referral Partners who have a financial relationship with PNW Critters should disclose that relationship if they leave a public review.
PNW Critters may terminate any partner who participates in review manipulation.
Referral Partners may not run paid advertising for PNW Critters without prior written approval.
This includes Google Ads, Bing Ads, Facebook Ads, Instagram Ads, TikTok Ads, YouTube Ads, Nextdoor Ads, display ads, retargeting ads, sponsored posts, sponsored directory placements, paid newsletters, or any other paid promotion.
If PNW Critters approves paid advertising in writing, the partner must follow all ad platform rules and these terms.
PNW Critters may revoke paid advertising permission at any time.
Unless PNW Critters gives written approval, Referral Partners may not bid on, target, or use the following types of keywords in paid search campaigns:
PNW Critters brand terms.
PNWCritters brand terms.
PNW Critters Dog Boarding.
PNWCritters.com.
Misspellings or variations of PNW Critters.
PNW Critters coupon.
PNW Critters discount.
PNW Critters promo code.
PNW Critters reviews.
PNW Critters referral program.
Michael plus PNW Critters or dog boarding related terms.
Any keyword that makes the ad look like an official PNW Critters ad.
Any competitor trademark or brand name used in a misleading way.
Any keyword that implies unauthorized discounts, coupons, emergency guarantees, or official status.
Referral Partners may not run ads that compete directly with PNW Critters’ own ads or increase PNW Critters’ advertising costs.
PNW Critters may require partners to add negative keywords to prevent brand bidding, coupon bidding, competitor confusion, or low-quality traffic.
If paid search is approved, Referral Partners may not use ad copy that says or implies:
“Official PNW Critters site” unless the ad is run directly by PNW Critters.
“Guaranteed dog boarding.”
“Guaranteed availability.”
“Emergency boarding guaranteed.”
“Discount code.”
“Coupon.”
“Cheapest dog boarding.”
“Book instantly.”
“Accepted today.”
“Portland location” or “Vancouver location” if the page refers to the Brush Prairie farm.
“Licensed kennel” unless approved in writing.
“Veterinary supervised” unless approved in writing.
The ad must clearly identify the advertiser and must not mislead users about who operates the ad or the landing page.
Referral Partners may not direct-link paid ads to PNWCritters.com using affiliate links or tracking links without written approval.
Referral Partners may not use PNW Critters’ domain as the display URL in a way that makes the ad appear to be directly placed by PNW Critters unless PNW Critters approves the campaign.
Referral Partners may not use redirects, cloaking, tracking scripts, forced clicks, popups, toolbars, browser extensions, cookie stuffing, or any method that creates artificial or misleading attribution.
Referral Partners may link to PNW Critters from websites, blog posts, resource pages, directories, or partner pages if the link is honest, relevant, and not misleading.
Any paid, sponsored, affiliate, or compensated link should use proper link attributes such as rel=”sponsored” or rel=”nofollow” where appropriate.
Referral Partners may not create spam backlinks, doorway pages, thin local landing pages, fake directory listings, private blog network links, automated links, comment spam, forum spam, hidden links, hacked links, or low-quality pages created mainly to manipulate search rankings.
Referral Partners may not create pages that impersonate PNW Critters or confuse users into thinking the page is owned by PNW Critters.
PNW Critters may require a Referral Partner to remove or edit any link, page, or promotion.
Referral Partners may not register, purchase, or use domain names, subdomains, social media handles, usernames, business listings, directory profiles, or pages that include or imitate the PNW Critters name.
Examples of prohibited names include:
pnwcritterscoupon.com
pnwcrittersboarding.net
pnwcrittersreviews.com
pnwcrittersdogboarding.com
PNW Critters Portland
PNW Critters Vancouver
Any confusingly similar variation is also prohibited.
Referral Partners may not create Google Business Profiles, Yelp listings, directory listings, map listings, social profiles, or local business listings for PNW Critters.
Referral Partners may not send spam or unsolicited commercial email to promote PNW Critters.
Any email promotion must comply with applicable email marketing laws and platform rules.
Referral Partners who send promotional email must use accurate sender information, accurate subject lines, clear identification of the commercial nature of the message where required, a valid postal address where required, and a clear opt-out method where required.
Referral Partners must honor unsubscribe and opt-out requests promptly.
Referral Partners may not use purchased, scraped, harvested, rented, or unauthorized email lists to promote PNW Critters.
PNW Critters may terminate any partner who uses spam or improper email marketing.
Referral Partners may not send mass text messages, automated text messages, robocalls, automated calls, or unsolicited direct messages to promote PNW Critters.
Referral Partners may not contact people who have not given appropriate permission.
Referral Partners must honor opt-out requests.
Referral Partners may not use misleading messages, fake urgency, or deceptive claims.
Referral Partners should make personal recommendations only to people who may reasonably be interested in dog boarding and who would likely welcome the recommendation.
Referral Partners may mention PNW Critters in local groups, forums, neighborhood platforms, and community pages only when allowed by the rules of that community.
Referral Partners must not spam groups, post repetitive promotional comments, or ignore moderator rules.
Referral Partners must disclose their referral relationship when making compensated recommendations.
Referral Partners may not pretend to be a neutral customer if they are promoting PNW Critters for compensation.
Referral Partners may use approved printed materials provided by PNW Critters.
Referral Partners may not create printed ads, flyers, postcards, coupons, mailers, QR cards, posters, door hangers, signs, or brochures using the PNW Critters name or logo without written approval.
Referral Partners may not distribute materials in a way that violates local rules, business rules, property rules, or community guidelines.
Referral Partners may not post PNW Critters on coupon sites, discount sites, deal forums, promo code sites, cashback sites, rewards sites, or similar platforms without written approval.
Referral Partners may not advertise fake coupons, expired coupons, unapproved discounts, or made-up offers.
Commission may be denied for traffic or clients generated by unauthorized coupon or deal promotions.
The following referral methods are prohibited:
Fake leads.
Self-referrals.
Referrals from the partner’s own household unless approved in writing.
Referrals from existing PNW Critters clients.
Bot traffic.
Lead scraping.
Purchased leads.
Misleading lead forms.
Incentivized form submissions.
Spam email.
Spam texts.
Cold robocalls.
Cookie stuffing.
Forced clicks.
Fake tracking.
Trademark bidding without approval.
Unauthorized ads.
Misleading social posts.
Fake reviews.
Competitor defamation.
Any illegal, deceptive, abusive, or unsafe marketing practice.
Referral Partners may not earn commission by referring themselves, their own household, their own dog, their own booking, or any business they own or control.
PNW Critters may deny commission for any referral that appears to be structured mainly to generate a commission rather than introduce a genuine new client.
Referral Partners may not offer part of their commission to a client as a rebate, cash payment, coupon, review incentive, booking incentive, or discount unless PNW Critters approves it in writing.
Referral Partners may not advertise “cash back,” “rebates,” “discounts,” or “free boarding” unless the exact offer is approved by PNW Critters.
Referral Partners must respect client privacy.
Referral Partners may not share a person’s name, phone number, email address, dog information, medical information, home address, travel dates, or other personal information with PNW Critters unless the person has given permission or requested the referral.
Referral Partners should direct prospective clients to contact PNW Critters directly whenever possible.
Referral Partners may not sell, rent, trade, or misuse client information.
Referral Partners may not collect sensitive dog or client information on behalf of PNW Critters unless approved in writing.
Referral Partners may receive non-public information about PNW Critters, commissions, clients, pricing, availability, operations, systems, business plans, or partner arrangements.
Referral Partners must keep confidential information private and may not share it without written permission.
This obligation continues after the partner leaves the program.
PNW Critters owns its name, logo, website content, photos, videos, written materials, branding, graphics, and other intellectual property.
Referral Partners receive only a limited, revocable permission to use approved PNW Critters materials for approved referral promotion.
PNW Critters may revoke permission to use its materials at any time.
Referral Partners may not alter the logo, modify approved materials, create confusing branding, or imply ownership of PNW Critters materials.
Referral Partners are independent contractors.
Nothing in these terms creates an employment relationship, partnership, joint venture, franchise, agency relationship, or ownership interest.
Referral Partners may not sign contracts, accept bookings, collect payment, make promises, provide refunds, approve dogs, or act on behalf of PNW Critters.
PNW Critters retains full control over pricing, availability, client approval, booking decisions, dog safety decisions, and business operations.
PNW Critters does not guarantee that any Referral Partner will earn commission.
Earnings depend on qualified referrals, dog fit, availability, completed stays, client payment, and compliance with these terms.
Past referral performance does not guarantee future earnings.
PNW Critters may monitor partner websites, ads, social media posts, links, emails, messages, and other promotional activity related to the program.
Referral Partners agree to provide copies, screenshots, ad account details, keyword lists, landing pages, email examples, or other promotional materials upon request.
PNW Critters may require a partner to edit, pause, remove, or stop any promotion.
Failure to comply may result in denied commission, suspension, or termination.
PNW Critters may withhold, reduce, reverse, or deny commission if:
The referral does not qualify.
The client was not new.
The dog was not approved.
The stay was not completed.
The booking was refunded, disputed, charged back, or unpaid.
The referral was not properly tracked.
The partner violated these terms.
The partner used prohibited marketing.
The partner made false or misleading claims.
The partner failed to provide required tax or payment information.
PNW Critters suspects fraud, abuse, spam, unsafe referrals, or improper conduct.
PNW Critters may suspend or terminate a Referral Partner at any time.
Reasons may include poor referral quality, unsafe referrals, client complaints, misleading marketing, noncompliance, spam, unauthorized ads, brand misuse, fake reviews, payment issues, or any conduct that creates risk for PNW Critters.
After termination, the partner must stop using PNW Critters materials, links, logos, content, referral codes, and approved marketing assets.
PNW Critters may continue paying valid earned commissions from before termination if the referrals were compliant and completed before termination, unless the termination was due to fraud, abuse, or serious misconduct.
PNW Critters may change the program, commission rates, caps, eligibility rules, payment schedule, tracking methods, or these terms at any time.
Changes may apply going forward after notice is posted or sent.
PNW Critters may discontinue the program at any time.
If the program is discontinued, PNW Critters may pay valid earned commissions for qualified referrals completed before the discontinuation date, unless the referral or partner violated these terms.
PNW Critters is not liable for indirect, incidental, special, consequential, punitive, or lost-profit damages related to the Referral Partner Program.
PNW Critters is not responsible for tracking errors, website downtime, broken links, deleted cookies, browser privacy settings, incorrect referral codes, missed attribution, third-party platform changes, ad platform issues, or client failure to identify a Referral Partner.
Referral Partners agree to defend, indemnify, and hold harmless PNW Critters from claims, damages, losses, penalties, costs, and expenses arising from the partner’s marketing, claims, communications, ads, emails, texts, reviews, data handling, legal violations, platform violations, or breach of these terms.
These terms are governed by the laws of the State of Washington, without regard to conflict of law rules.
Any dispute related to the Referral Partner Program will be handled in the appropriate courts located in Washington, unless PNW Critters and the Referral Partner agree otherwise in writing.
Questions about the Referral Partner Program can be sent to:
PNW Critters
Website: PNWCritters.com
Phone/Text: (360) 809-7426
Email: [Insert Email Address]
Standard Referral Partners earn 15% commission on the first $1,000 in eligible completed boarding revenue from each qualified new client they refer, up to $150.
Select Preferred Partners may qualify for 20% commission on the first $1,000 in eligible completed boarding revenue from each qualified new client they refer, up to $200.
Commission is paid only after completed, paid boarding stays.
The referred client must be new to PNW Critters, the referred dog must be approved as a good fit, and the referral must comply with these terms.
